The third in our series of books from the choir doctor, this one applies to all groups who perform concerts and contains some material on thinking about why we hold concerts, some useful tips about different sorts of concerts and a pre concert checklist, another invaluable resource. Here are some of the reviews from industry professionals:
“Seven Steps to More Successful Concerts ” by Tim Knight is a fine follow up to his previous “The Survival of Your Choir”. With an estimated 20,000 choirs across the UK the market share of audience for each choir is diminishing. Tim Knight’s book shows how, by applying commercial & social media marketing techniques and strategic planning, it is possible not just to increase audience share and choir revenue, but also to encourage new repertoire and utilize diverse venues to help spread the reach of choral music as public entertainment and education. The great thing is that this is not a theoretical guide but is based on real life tried and tested practical experience. Phillip Tolley, British Choirs on the Net (www.choirs.org.uk)"
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